Affiliate marketing cookies and cookies on daisycon.com
Latest update: 01-09-2019
We offer our advertisers the opportunity to engage in performance-based marketing. Performance-based marketing is a fair form of online marketing where the advertiser only compensates actual and measurable results. To make this happen, a match must be made between the publisher who redirected the visitor and the Transaction that is generated at the Advertiser. To be able to register this transaction, we use an “Affiliate cookie”
In short, the affiliate cookie allows us to see through which advertisement a customer came to an advertiser’s website.
The affiliate cookie serves a specific purpose, namely making a match between publisher and advertiser. Former Minister Kamp of Economic Affairs has said the following about this:
With “the exception” the minister means the exception in the Telecommunications Act. Affiliate cookies are exempt from this law, which means that the advertiser, publisher or affiliate network does not have to request permission before an affiliate cookie is placed. In addition, we collect virtually no personal data and we need the data we collect, through an affiliate cookie, to perform our services. Under the General Data Protection Regulation (GDPR), we, therefore, act on the processing basis “Justifiable Interest”. As a result, we do not need explicit permission from the consumer to perform the matching. This also applies to the processing of this data if a visitor from the publisher’s website clicks through to the advertiser, through one of our domains. For passing on the matching data, we, together with the advertiser, act as Data Responsible. For this, we have a standard processor agreement available, we kindly refer to our privacy page.
Text templates advertisers and publishers
Texts for advertisers
- General text
- Optional text: cross device matching
Optional: Additional text “cross-device matching”
We offer our advertisers the opportunity to make a cross-device match between the click at the publisher and the transaction at the advertiser. If you as an advertiser use this option, you must add the text below to the standard text.
Some advertisers decide to provide personal data in the conversion pixel. However, we strongly advise advertisers not to do this. If personal data is nevertheless shared with Daisycon, your privacy statement must explicitly state which information you share with Daisycon and the purpose of this.
Texts for publishers
- General text
- Optional: Sub-ID’s with account information
- Optionel: Pre-filling
Optional: additional texts
Sub-ID with account information
If you, as a publisher, provide information about your visitors in the subID then you must have permission to use this information and to clearly inform the visitor about this. You can, for example, add the text below to your privacy statement. .Read more about the use of sub IDs and the GDPR.
If you, as a publisher, prefill data on the advertiser’s website, you must first agree to this with Daisycon and the advertiser. You must have permission to use the data and clearly inform the visitor about this. You can, for example, add the text below to your privacy statement. Read more about prefilling and the GDPR.
We store as little data as possible for our matching technology (privacy by design). Data that we do store is anonymous as much as possible and is treated and protected with the utmost care and, of course, not sold to third parties. We do not use the data to create behavioral customer profiles.
The affiliate cookies and the data of advertisers are only used to be able to measure which publisher has referred a visitor to the website of an advertiser. We store the cookies for a maximum of 1 year.
List of affiliate cookies
The duration of the affiliate cookies is linked to the actual maximum measurement duration of a campaign. The maximum measurement duration is 1 year.
Transaction data at Affiliate Marketing
If a transaction is generated via the link of publishers affiliated with Daisycon, the advertiser passes on transaction data to Daisycon. The transaction data is stored in MyDaisycon. We need this information to:
- be able to give the publisher the correct remuneration for his or her promotion.
- have the transactions validated by the advertiser.
- optimize the promotion by publishers and advertisers.
We make a difference between data that is 100% anonymous and data that can be traced back to a person in theory. For our service Affiliate Marketing, we do not store personal data directly, but some Transaction data, or in combination with other data, may be traceable to a person.
By anonymous transaction data, we mean product descriptions, sales/commission values and demographic and geographical characteristics that cannot be traced to a person.This transaction data is shared with publisher (s) who have contributed to the Transaction. Data that is shared is always anonymous and can never be traced to a person.
In addition to the anonymous transaction data, the advertiser can provide a Transaction ID from his system for internal control purposes. This Transaction ID can be traced by the advertiser to a person and is, therefore, personal data. This Transaction ID is not shared with the publisher, but is replaced by an anonymous Daisycon Transaction ID. The IP address is passed on to us through the technical process. This address is only stored anonymously in the Daisycon system.
For processing the Transaction Data, we act as Data Processor for the advertiser. We have drawn up a standard Processor Agreement for this, please visit the Privacy page for these.
Our General Publisher Conditions, which publishers must accept before they can register with our network, stipulate that Transaction and Click Data may only be stored and / or edited by the publisher in order to be able to promote the advertiser more effectively. In addition, the data must be adequately secured. Also, they must act in accordance with the processing agreement that they have entered into with us.
Use of this data by publishers and advertisers
In addition to the data storage and cookies that we use for our services, we also have our own media (such as this website) on which cookies are used.
The cookies do not contain data that can be traced to people. The tool used is configured in such a way that it does not store any personal data. As a result, these so-called “Analytic cookies” fall under the exception in the Telecommunications Act, as a result of which no permission is required to place these cookies in advance.
For visitors to our website that require to log in, it is possible to save the password. To make this possible, we must place two cookies on your computer. A cookie that contains the username and one cookie that contains the encrypted password. These cookies are not used for purposes other than saving a password. These cookies are so-called “functional cookies”. According to the Telecommunications Act, no prior permission is required for the placement and/or use of functional cookies.
Our website(s) are available in different languages. The cookie for the language selection ensures that the last language selected is remembered. This cookie is a so-called “functional cookie”. According to the Telecommunications Act, no prior permission is required for the placement and / or use of functional cookies.
Storage of data on the website
On this website, visitors have several options to leave data. For example, they can fill in the contact form, respond to the blog and subscribe to the newsletter.
Data is stored securely. The same security level applies to this website as to Daisycon services.
Information sent will be treated confidentially. We can, however, use your contact details to contact you. Data will not be shared outside the organization. In order to detect abuse, part of the IP address is stored in some cases.