Black Friday’s Publisher Spotlight: Maddox Media BV
#1 Black Friday publisher in Europe | reaching 5+ million consumers in November
Date of publication:
In this special edition of the publisher Spotlight, we would like you to introduce you to Europe’s largest Black Friday publisher: Maddox Media BV. Maddox Media focuses mainly on the events: Black Friday and Cyber Monday. Get to know them, discover an exclusive Black Friday deal, find out the golden tips for a successful Black Friday and more!
Meet Maddox Media BV
Maddox Media is Europe’s largest Black Friday publisher, reaching more than 5 million consumers in November alone across seven key markets. Established in 2015, Maddox Media is specialised in the development, management and promotion of affiliate marketing platforms with a main focus on the events Black Friday and Cyber Monday. They operate leading platforms including BlackFridayNederland.nl, BlackFridayExpert.be, and BlackFriday.Expert across multiple European countries.
The aim of these platforms is to provide consumers with an up-to-date overview of all shops and the best Black Friday and Cyber Monday deals. The goal of these overviews is to make it as easy as possible for the consumers to take full advantage of the best shopping days during the year.
Partnership with Daisycon
Maddox Media BV partnered with Daisycon because of our strong international network and impressive portfolio of advertisers in retail, travel, and e-commerce.
The success of the collaboration comes from a combination of reliable infrastructure, including solid tracking and reporting, and dedicated support from the Publisher Manager. On top of that, seamless communication, proactive, responsive, and transparent, ensures that everything runs smoothly. Together, these elements allow both parties to align campaigns perfectly with advertiser goals, whether the focus is on driving direct sales, building brand awareness, or achieving long-term growth.
Black Friday early bird deal!
Maddox Media’s Black Friday media packages are carefully designed to maximise your impact during the busiest shopping season of the year. They help boost traffic and sales through premium exposure in high-traffic sections, increase brand awareness via dedicated placements, newsletters, and social activations, and secure top-of-mind positioning during the most competitive retail period. With their support, advertisers can achieve both performance goals like sales, leads, and ROI—and branding goals such as visibility, awareness, and positioning.
There is now an exclusive Daisycon deal available just for you. Book your campaign before October 1st and receive a 7.5% Early Bird discount on any media package. This is the perfect opportunity to put your brand in the spotlight during Black Friday. Interested in this deal? Check out the Daisycon Marketplace!
Golden tips for Black Friday success
To make the most of Black Friday 2025, timing and strategy are key. Start early, consumers begin researching deals weeks before the big day, so early exposure is essential. Stand out by making sure your offer is truly compelling; with so much competition, only the most attractive deals capture attention. And don’t forget to combine branding and performance, focus on visibility in the pre-event phase, and maximise conversions during the peak days.
Do you want to know more about our publisher? Contact us now!
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