Linehub expands with the appointment of Berndt de Wit as new Head of Marketing. In this role, De Wit will be responsible for all Linehub’s marketing activities, including the labels Daisycon, Affiliprint, Sovendus BV and Conversive. As a group, Linehub is internationally active in the field of performance driven marketing, both online and offline. Expertises include affiliate marketing, lead generation, check-out marketing, insert marketing and conversion optimization.
De Wit has held various managerial positions at Sanoma, SBS broadcasting, Yves Rocher, Warner Music and was, before transferring to Linehub, responsible for global online performance within Bynder.
Nikkie Wessemius, Head of HR at Linehub:
“We are very happy that with an experienced marketeer like Berndt, we can continue to build on our positioning and internationalization, now and in the future. He will occupy the last open position within the new executive committee of Linehub. Together we can now shape and give substance to Linehub’s further international growth”.
At Linehub, De Wit will focus on the international marketing strategy and on the further expansion of Linehub’s brand positioning and all underlying labels. His background in performance marketing and tech will help him to position Linehub even stronger on both the domestic Dutch and international markets.
“I’m looking forward to applying the knowledge and insights at Linehub, those that I’ve gained in various roles in recent years. I am honoured and proud to be part of this inspiring, innovative and progressive group of labels that includes Daisycon, Affiliprint, Sovendus BV and Conversive”.