Campaigns

The Good Roll is a socially conscious brand offering toilet paper made entirely from recycled and sustainable materials, designed for environmentally aware consumers who value both quality and impact. By integrating eco-friendly production with a mission to improve sanitation access in underserved regions, the brand appeals to audiences interested in ethical and sustainable living. Promoting The Good Roll allows publishers to align with a purpose-driven product that combines everyday utility with meaningful social contribution, making it relevant for content focused on sustainability, social responsibility, and lifestyle.

Why promote the The Good Roll campaign?

• 100% plastic free
• 100% tree friendly
• EU Ecolabel
• European paper
• Extra promotion material available
• More sheets
• Recycled and bamboo paper
• Without chemicals

This campaign is active in

• Belgium (FR)
• Belgium (NL)
• Denmark
• Finland
• France
• Germany
• Netherlands
• Norway
• Sweden