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NordicBuddies

NordicBuddies was established in 2019 in the heart of Helsinki, Finland, with a mission to bring a fresh Nordic twist to nostalgic character fashion. It all began with a realization: while beloved brands like Moomin had plenty of clothing for children and older fans, there was little made for young, style-conscious adults. That became our vision – to fill the gap with bold, fun, and high-quality apparel inspired by iconic Nordic characters.

Rooted in our love for 90s cartoons, comics, and animation, we created NordicBuddies to unite two powerful values: ‘Nordic’ and ‘Buddies’. The Nordic element represents our dedication to celebrating timeless Scandinavian icons like Moomin and Mauri Kunnas. The Buddies part reflects our belief that fashion should be inclusive – no matter where you’re from, who you are, or what your style is, you’re one of us. We’re all buddies here.

Why choose NordicBuddies?

• Playful Nordic fashion rooted in character culture and nostalgia


• Officially licensed products featuring Moomin and more


• Inclusive brand philosophy – made for everyone


• Combines Nordic design with global ethical production

Production & Sustainability

Our products are made in high-quality factories in China, while printing is done in Finland. All items meet the REACH regulations and certifications like OEKO-TEX, and our partners are part of inspection programs including SMETA, BSCI, and WRAP. We take ethical and environmental responsibility seriously, even with overseas production.

We source our cotton from the Anhui and Henan regions in China – with a strict stance against the exploitation of Uighurs. We're committed to reducing waste by minimizing packaging and switching to biodegradable and eco-friendly materials. Our journey is ongoing, and sustainability is always part of the path forward.

NordicBuddies – Wear the icons. Be a buddy.