Black Friday, globally one of the most exciting shopping events of the year. Black Friday 2023 exceeded expectations once again and was undoubtedly a great success!
Black Friday 2023 beyond all expectations
We observed that Friday itself remains the biggest sales day, but we saw even more sales during Black Week compared to last year. In total, we’re talking about +12% more sales compared to last year.
Analysing the remarkable results of Black Friday this year reveals an impressive picture. Firstly, there was a significant increase in the number of clicks across the entire network (+26%) compared to Black Friday 2022. Another notable result was the substantial increase in the number of transactions generated through affiliate marketing (+40%).
The success of Black Friday 2023 extended beyond just clicks and transactions. The growth in commissions also surpassed all expectations.
This year, it was evident that advertisers were investing more in planned collaborations with their publishers (+23%). With average expenditures of €1900 for a collaboration, they were able to achieve a satisfying outcome.
The greatest benefits
This year, the first deals were already closed in August. One of the greatest benefits is evident in the Young Family channel. Some advertisers within this channel have experienced a growth of 118%. We also observed significant growth in the Telecom, Sports & Hobby, and Fashion channels and Energy.
Black Friday 2023 not only exceeded expectations but also set new records. We look forward to next year with enthusiasm. One thing is certain: the bar will only be set higher!