Tracking and attribution for app-installs
For assigning conversion to the right publishers (tracking and attribution), we use mobile attribution platforms. These platforms, such as “Branch”, “Adjust” and “Appsflyer”, can be linked to our own tracking system. This enables us to make real-time decisions with so called ‘post install events’. Optimizing by using your key performance indicators is an ongoing process. Both registrations (CPL, cost per lead) and in-app purchases (CPS, cost per sale) are relevant in app-installs.
The traffic of the publishers can be sent directly (via the Daisycon links) to the App Store for iOS or the Google Play store for Android. This ensures a good user experience and optimal conversion.