Celebrating 25 years of Daisycon!
A journey through innovation and partnership
Date of publication:
This year, Daisycon proudly celebrates 25 years of growth through affiliate marketing. Since 2000, we’ve connected thousands of advertisers and publishers across Europe with performance at the core. With a strong presence in key markets and a future-focused mindset, our journey is far from over.
From Start-Up to European Network
Founded in 2000, Daisycon started as a small, ambitious affiliate platform with a clear mission: to help advertisers grow through performance-based partnerships. What began in the Netherlands quickly gained traction, leading to steady growth in both expertise and reach. Today, Daisycon is active across Europe, connecting thousands of advertisers and publishers through smart technology, local market knowledge, and a strong collaborative mindset.
Marko Dobroschelski – CEO Linehub
Milestones & Innovation
Over the past 25 years, Daisycon has grown from a local affiliate platform into a key player in the European performance marketing landscape. One of our major milestones was the start of Linehub, our collective of specialised marketing labels, which strengthened our international reach and enabled seamless cross-channel collaboration.
Another turning point was the launch of MyDaisycon, our in-house developed platform that gives advertisers and publishers full control and transparency over their campaigns.
From the opening of our first office in Belgium to now operating across multiple European countries, our geographic expansion reflects the growing demand for high-quality affiliate solutions. With a dedicated team of over 100 professionals, we continue to scale our services, develop smarter technologies, and build strong partnerships that drive performance.
Ingrid Cleen – Country Manager Belgium
Partnerships that made a difference
Over the years, we’ve had the privilege of working with many dedicated partners who have helped us create meaningful impact. Some of our partners have been working with us for over 20 years. Each collaboration brings unique strengths, ideas, and energy – proving that together, we can achieve more than we ever could alone.
From day one Daisycon understood the challenge coming with working in Affiliate Marketing, it requires a good knowledge of the affiliate landscape and deep understanding of the technical side. Therefore Daisycon always made sure to have a strong team of Partner Managers specialized in different verticals or countries to ensure the optimal support of our partners and a stronger growth of their affiliate channel.
The future of Daisycon
Always looking out of the box, there is much more than the last click model in affiliate marketing, therefore we strive that our platform stays an easy gateway to all sorts of partnerships from branding partners, technology partners or brand to brand possibilities.
In the era of AI we want to be able to use all those new technologies to get more time to focus on the human: keep making sure the knowledge of our collaborators is top-notch and making sure we offer the needed tools and advice to our partners to reach their Objectives.
Glenn Goudsmit – Managing Director Daisycon
The journey continues
As we celebrate 25 years of Daisycon, we not only look back with pride—but forward with ambition. We’re excited about what lies ahead and remain committed to growing together with our partners, clients, and colleagues. Here’s to many more years of innovation, collaboration, and shared success.
Want to know more? Contact us!