In response to the increasing demand in the Nordics for e-commerce and performance-based marketing services, Daisycon has opened a new office in Stockholm, Sweden. Daisycon, part of Linehub, is a leading player in performance based online marketing. The expansion into Sweden enables Daisycon to support (existing) clients, gain stronger partnerships and strengthen its position in the Nordics.
Daisycon, established in 2000, is an international affiliate network of more than 30.000 active publishers. Daisycon creates meaningful connections with their customers and partners, providing them with the best-in-business affiliate platform to start and maintain successful affiliate campaigns.
Daisycon specializes in facilitating B2C e-commerce in a large variety of industries such as home and living, sports and hobbies, fashion and beauty, health and electronics. It collaborates with global clients including Superdry, Emma and Cura of Sweden. Daisycon already had a strong footprint in the Nordics, operating in Denmark and Finland, now adding Sweden. This brings the total to 8 Daisycon offices, spread across 7 countries.
Affiliate marketing is a type of marketing in which companies attract and convert customers on a large scale. Individuals or companies, known as affiliates, drive conversions for other companies through their marketing efforts. Products or services can be recommended and promoted on various marketing channels such as blogs, email marketing and paid advertising.
Affiliate marketing is performance based, typically a cost-per-sale (CPS) model. Affiliates receive a commission for each successful generated conversion; a percentage of the sale, a fixed amount per conversion or a combination of both. In short, a results-driven marketing where businesses only pay per actual sale.
Playing a huge part in driving reach and revenue, affiliate marketing is one of the top rated channels for lead generation and customer acquisition. 20% of marketers who have made affiliate marketing as part of their overall marketing strategy, consider it their most effective customer acquisition channel. Followed by 16% at paid and organic search and 15% at display.
The transparent and straightforward approach offered by Daisycon makes it a highly cost-effective customer acquisition channel. With the launch of the new office in Stockholm, Daisycon continues to expand its network and provide companies with innovative marketing solutions. Sweden will primarily be concentrated on e-commerce brands in fashion, sports, interior decoration and young families. The focus lies in assisting Swedish brands in strengthening their marketing strategies both domestically and internationally, as well as supporting brands outside the Nordic region to expand their marketing reach. The office is led by Country Manager Nordics; Thomas Bak Jensen.
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