Engagement Mapping: Daisycon’s first step towards Conversion Attribution
Transparency in Affiliate Marketing
Date of publication:
Almere, 27 August 2012 – Daisycon recently launched a new service for their clients known as Engagement Mapping. With Engagement Mapping Daisycon’s advertisers with an affiliate programme will gain total transparency of the costumer’s purchase process; from the first click until the initial purchase.
Engagement Mapping is the first step towards Conversion Attribution. This feature opens new possibilities in the analysis of which Daisycon publishers have contributed to the initial purchase. Besides this, the advertiser will be able to see the exact URL’s (also known as referring pages) the costumer has seen before placing the order.
By providing the advertisers with the right tools, the development of Engagement Mapping and displaying the referring pages, Daisycon is able to give the advertisers valuable insights in their own affiliate programme and contributing publishers. This innovation is an important step to a more transparent policy of affiliate marketing programme management.
In the Netherlands, there are a handful of digital agencies that provide this service to their clients. However, Daisycon is the first Dutch affiliate network that is offering this as an extra service to their clients for free.
Marko Dobroschelski, Daisycon’s CEO: “With this innovation we are able to show the true added value of affiliate marketing. First insights of Engagement Mapping show that publishers can be of significant value also in the early stages of a purchase.”
What is Engagement Mapping and Conversion Attribution?
Engagement Mapping will give advertisers the insight which Daisycon-links have been clicked before the customer made the purchase. With this information the advertiser knows exactly which publishers have contributed to the initial order. With Conversion Attribution the contribution of the publishers will be weighted individually. For Engagement Mapping this is not the case. However, the advertiser will be able to do their own analysis.