Email marketing: the most important marketing tool
The ‘e-village e-mail benchmark 2018’ shows that emailmarketing is again the most important marketing tool for many companies. For a whopping 86% of the respondents, emailmarketing will become even more important in 2018.
And not without reason: emailmarketing is a great way to reach your target group more than once, without constantly having to specify an advertising budget.
This tool is therefore again number 1 in the top 3 of most important tools in the online marketing mix. In second and third place are respectively SEO and SEA. The complete overview can be found below:
Reason enough to increase your customer base. With the help of these two steps you will generate even more newsletter subscriptions:
1. Offer a relevant incentive
If you want to generate more newsletter subscriptions, you must first clearly identify why your intended target group would like to subscribe to your newsletter.
A visitor will not sign up for a newsletter without reason. But if you offer a relevant incentive – such as a discount, a free sample or exclusive content – you have completed the first part of your successful newsletter subscription.
The campaign was primarily aimed at recruiting newsletter subscriptions, but also managed to map the target group and also contributed directly to an increase in turnover in the web shop because of the relevant incentive.
2. Make smart use of the social sharing options
By now you’ve probably come up with an original incentive that excites your target group and that fits perfectly with your brand’s newsletter service. As soon as you generate subscriptions, it is important to make optimal use of this.
You do this, for example, with a smart thank you page that automatically appears after (confirmation of) the registration. By placing social sharing links on this thank-you page you can generate even more subscriptions.
These social sharing links are the icing on the cake for every newsletter campaign. With these links each participant can easily share the lead generation campaign with their friends via the various social media channels where they are present. This creates a snowball effect and the so-called social sharing option can lead to an increase in conversion of an average of 35%.
Social sharing links can create multiple subscriptions because of just one subscription.
But how do you tackle this creatively? Time for an example!
For the campaign of the Danish retail chain JYSK, new members could win a free box spring when they signed up for the newsletter. Thanks to the social sharing option, their odds were doubled when they invited five friends. Three out of ten participants shared the promotion on Facebook or Instagram!
In total, 9.2% of all newsletter subscriptions were generated via the social sharing campaign. As a result, the conversion rose to an average of no less than 23%!
JYSK cleverly applied the social sharing option
Generate more newsletter subscriptions
Newsletters are a hugely popular and effective part of the online marketing mix. In this blog you have learned two ways to generate more newsletter subscriptions: With the help of relevant incentives and a cleverly placed social sharing option, you can expand your e-mail database. You can also combine these two techniques for even more response.
Daisycon can help you expand your newsletter subscriptions database. In consultation with you, we can shortly set up a high-quality campaign.