Daisycon launches a set of new features in the interface for its advertisers. This launch focuses on the following possibilities: managing, approving and searching publishers, testing transactions and viewing statistics. The interface, MyDaisycon, is launched in stages for advertisers. This enables them to gradually become familiar with the various functionalities.
Usability and speed are key in this update. The statistics in the interface have had a complete make-over, for example filter possibilities have been improved. This enables advertisers to manage and optimize campaigns more easily and efficiently. It is now also possible to distinguish different currencies in the statistics. This multi-currency option is built for the constantly growing number of international advertisers in the network.
Barry Kampstra, CTO of Daisycon on the update:
“Publishers in the network have already been using MyDaisycon for some time now, we have gained knowledge from the user statistics and applied these in the version for our advertisers. For advertisers, finding the right publishers, pushing for results and continuously optimizing a campaign is essential for success in performance based marketing. This update allows them to utilize this.”
Daisycon has been building a widespread network in performance based marketing since 2000. The network now offers services from offices in Almere, Antwerp and Oldenburg in Germany. There are campaigns throughout Europe and beyond, Daisycon is constantly looking for commercial opportunities to further strengthen its international presence.
In recent years, the services offered to advertisers have been further expanded by entering into partnerships with Affiliprint (insert marketing), Sovendus (check-out marketing) and Conversive (media purchasing and conversion optimization). In addition, advertisers at Daisycon can benefit from services such as promotion on marketplaces (via partner Maze-One) and Google CSS.
Meanwhile, the four companies mentioned beforehand form one organisation with complementary services: Linehub. Read more about Linehub.
Want to know more about the possibilities of the interface and advertising in Daisycon’s network? Contact us.