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Whitepaper Lead Generation
This is how you generate more high quality leads in 6 easy steps
Everyone needs leads, because they lead to new customers. A company cannot exist without leads. When it comes to lead generation, many people think about optimising a landing page to maximise conversion. Or to minimise the metric Cost Per Lead (CPL). Wouldn’t you like to get more leads for less money? The answer to that question is more complicated than you initially think. The goal of your lead campaign must be to generate more leads of high quality. Quality over quantity. If you want to become a better lead generation marketer, you have to aim for that – and that’s what this whitepaper will help you achieve.
In six steps, we’ll show you how to use publishers (affiliates) to generate leads that are worth more to your business.