A product feed (also called a data feed) is a digital file containing all products and/or services, including all attributes of these products. By using a product feed, an advertiser can offer product information to publishers such as comparison websites, product listing ads (Google Shopping for example) and various other online channels. Publishers can integrate this product information into its website. This makes it much easier for publishers to process large amounts of content and keep it up-to-date. A product feed contains at least a unique product identifier, title, description, price, product image(s) and all key product attributes. Daisycon checks its advertisers’ product feeds for updates every 15 minutes to make sure to keep over 10 million unique products up-to-date!
Publishers can choose to retrieve products from the Daisycon databases in different ways: